Posted by: keepfishing | August 31, 2010

Music Video for the Internet Generation

Whether or not video really killed the radio star is not something I particularly care about. As with all culture, music rolls with the times, evolving, and morphs into something new. Lately, the internet has shifted the power from the label to the artist, allowing genuine talent to flourish and at least give us more options aside from the dire manufactured pop-combos.

However, music videos have always been something I’ve been fascinated with. Directors that are able to distill story telling into a mere 3-5 minutes possess a pretty special skill, and I loved growing up and watching the videos for Daft Punk’s Da Funk and Guns ‘N’ Roses’ November Rain when I visited my Granny who had MTV.

So what has the internet done to the art of the music video (apart from negated the need to travel to my Granny’s to watch them)? Well, judging by the latest Arcade Fire concept, it has revolutionised things.

It’s hard to describe, but essentially, the ‘video’ is an interactive interpretation of their new song ‘We Used To Wait’. It’s less a video and more an immersive experience. I won’t say too much more other than to go experience for yourself and have your childhood home’s address handy.

Oh and close ALL other programs and browser tabs before you start, otherwise this thing will eat your computer alive!


  1. Groovy Granny. To change the channel on my grandparents’ TV you had to tune it in like a radio with a dial.

    That video is incredible. Thanks for sharing.

  2. This is amazing!! Love it!

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